In our Customer Experience Audit, CoQ8, we use set parameters to guide a full analysis across the four key quadrants used most by customers: ecommerce, mobile, social media and in-store, resulting in one holistic assessment. The guiding parameters behind this analysis are:
1. What are the specific set of expectations your customers have today?
2. What experiences are your top competitors delivering?
3. Precisely where does your brand experience measure up and fall short?
The end result is a magnified report of strengths and vulnerabilities. This enables us to provide a clear short-term strategy of what to solve immediately, as well as long-term performance optimization tactics, allowing your brand to work efficiently toward relevancy in a fast-changing marketplace.